As children they were quiet emotional to see how people were living and especially the lack of school equipment and the conditions of the schools. During that visit they wanted to do what they could to try and help to give to those who needed it. They wanted to buy and donate books and stationary to the school in the local village.

It trues what they say, “if we all could see the world through the eyes of a child, we would see the magic in everything…..”

Amrit and Yuvraaj were so confused yet pleased to see how happy and thankful the children were when receiving the items which themselves did not see as such a big thing. We ourselves were so overwhelmed when we witnessed the excitement and passion we saw and in our children.
It is from that moment onwards when we decided to do what we could however simple to try and make a difference to help families in underprovided areas of Punjab.

As the majority of my time is spent within Punjab-India we decided that it would be ideal to open up businesses to aid as a source of income and allow us to expend on what we started. In 2016 we successfully opened up an all men’s clothing showroom AY Tashan Collections in Phagwara. The following years we were able to open up a 2nd branch in Garhshankar, also AY EyeLiner a beauty salon and academy in Phagwara, ect. In opening these businesses we have been able work with our gained contacts to provide uniforms for school children and also pay for accredited courses for students to help gain qualifications and enable to help secure a future in the beauty sector. The businesses have also helped us widen our approach to the people we want to provide support to AY Amritraaj foundation is motivated to provide support in bringing hope to the children of the future. We care for our impending generations and want to support and make a difference.